The Marsh Model and Dave Marsh
1930 approached Ariel began to try and adopt a more sporty appearance
to their catalogue. They brought in racer Dave Marsh to develop the
sports models. At first it was just detail - Marsh handlebars, caliper
brakes - and paint job - red headstock and 'billiard cue' markings.
at the 1929 Cycle and Motor Cycle Show Ariel announced the new 'Marsh
Model' for the 1930 season.
The advert gave more details - "Designed by the famous Dave Marsh,
the only Englishman who has ever won the World's Road Championship,
and built under his personal supervision."
It also announced that "Dave Marsh now holds the Birmingham to
Bristol and back record, breaking the previous record by 30 minutes
and 38 seconds" using the new Ariel.
In the Olympia show review in Cycling they said:
"The advent of a huge concern like Ariel Works into the specialized
lightweight market is a matter of sufficient interest in itself to warrant
large attendances at their stand. All the resources of a great factory
have been brought into play for the production of the new Marsh model
(a test of which was described in our issue of October 18th).
Briefly summarized, its specification is as follows :-Frame height,
20 ins.; butted tubes; lightened lugs; brazed-on fittings; D to round
forks; lightened fork crown; Endrick chromium-plated rims; Marsh handlebars
on adjustable stem; Pelissier brakes; Bluemel mudguards; grease-gun
lubrication. Selling at £8 8s., it will be well worth examination,
especially by the man who wants a two-purpose speed mount of absolute
dependability. Similar prices have been fixed for the Grand de Luxe
roadsters, and below that figure there will be 13 Ariels and 16 Fleet
models, catering for every conceivable requirement."
Adverts for the Marsh model were frequently placed in Journals, such as this example from the Cycle and Motorcycle Trader.